One Runner’s View: Matt’s Wish List December 19
by Matt Taylor
Christmas is upon us. I know this not from my calendar - I don’t own a paper one and my computer clock tells me it’s Wednesday every day - but from the only window in my London flat. First there was the couple across the way, stringing Christmas lights along the top of their kitchen cabinets. They won the award for First to Decorate. It was November 7th. Second place went to the two girls who live in the second-to-the-top row of windows, third from the left, in the building two to the right of the Malaysian Embassy. A cardboard Santa Claus hangs perilously by one arm from their window. The race for bronze was on.
In an attempt to fend off any Ugly American tendencies and to assimilate into this foreign, albeit less foreign than many U.S. States, country, I joined the race. Heck, I had already traded in my baggy running pants and faded Wellfleet Road Race t-shirt for a pair of bright-colored PUMA spandex with matching top. That in itself made me half-European. Displaying the right decoration at the right time could seal the deal for my accession to the EU.
Although my computer clock said it was Wednesday, the free London Lite paper distributed at the corner of my street said Thursday, November 9th. Two weeks ‘til Thanksgiving. That day I shirked my duties and scoured every London street market until I found it – an inflatable Pilgrim holding a turkey in one hand and an ax in the other. I couldn’t believe it only cost one quid. I rode the Tube home and quickly fastened it to the outside of my window with a hand-written sign that read, “Happy Thanksgiving.”
“Hey, screw you a**hole!” a pudgy man yelled from the window across the street. Then added with a smile, “Cheers.”
When my wife returned home that evening she explained to me that the British don’t celebrate Thanksgiving. Who knew?
Without Thanksgiving, I quickly learned, Christmas was all they had. And they attack it with unbridled enthusiasm. As each overcast and rainy day passed by, the number of decorations increased exponentially. And with each increase in the number of decorations, especially the plastic reindeer and life-size dancing Santa’s that scare the hell out of me, the spirit of Christmas gripped me tighter and tighter. So it’s in the spirit of whatever Holiday you celebrate, that I present to you my Christmas Wish List.
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Dear Santa,
I’ve left you a plate of vegan, low-fat, choco-tofu cookies. I know they’re your favorite. I also made you a stocking using 23.7% recycled paper, which is hanging over there on the fireplace. Inside you’ll find an assortment of gels, bars, and powders. They taste awful, but they’ll keep you going on this night of endurance around the world. By the way, how do you do it in just one night? Did you know I logged 140 miles last week? Of course, you do more than that in one night. You must be the fastest man in the world! Even faster than Pre maybe. Well, maybe not. Pre was the bestest runner EVER! Even though some athletes have run faster than him, including many Americans, he is still the greatest of all time! In fact, I bet he could deliver your whole sack of gifts in less time. He once said, “To give anything less than your best is to sacrifice the gifts.” He would never sacrifice the gifts. And as a result, we should never let another up-and-coming American distance runner who has run faster take away his title as the bestest runner EVER! Long live Pre!
But back to the purpose of this letter…below is a list of gifts that I would like this Christmas season. I also left you a thread on LetsRun and Dyestat. Did you get those? I sure hope so. If not, here they are again:
All I want for Christmas is…
…USATF to move its headquarters to New York or Boston. The sport needs a spark. The sport needs more media attention. The sport needs the best talent (both employees and athletes). Until USATF moves it will always have to work harder than it should have to in order to maximize these opportunities.
…shoe companies to stop changing the shoes every damn year! Just when I find a shoe I like, they change it. Sure, it’s still called the Oswego, but it doesn’t feel the same. Quit tweaking it.
…an expedited return home for Dean Karnazes. Can’t you just swoop down today, pick him up in your sled, and take him back to San Francisco? Or are you jealous because he gets more press than you? [Ed. Note: This wish has been granted. Dean called it quits just west of St. Louis, MO and has returned home.]
…peace in the middle…of the pack. Everyone needs to know the difference between competing and completing, between running as a sport and running as an activity, and between racing and participating. You don’t have to run a 15:00 5K to be considered a runner. But at the same time, if you run a marathon in 5 hours, take the time to learn about the guy who ran it in 2:10. There are big differences. Learn them and then learn to respect the people who don’t fall into your category.
…a better post-collegiate development system for distance runners. Ok, any post-collegiate development system for distance runners.
…for the World Marathon Majors to sign a major long-term sponsor and several secondary sponsors. The system is a step in the right direction, but it won’t make the sport significant to anyone outside of the sport until more money gets distributed to more people.
…for the other shoe companies to become more relevant in the sport. By being the main player in the game, Nike ends up dictating the message and direction of the entire sport.
But Santa, if you can only give me one gift this Christmas it would be this…
…for someone to let me direct a major road race. If I could, I’d take some chances - here’s what I’d do: I’ve have the race at night, under the lights. And I’d change the course to be a series of short loops that always come back to a central location. Like a cloverleaf. I would have a giant block party in that central location. Like a NASCAR race. There would be big jumbotron screens and good announcers always keeping people apprised of the action. Every once in a while the athletes would come storming through and the fans would go nuts. For those spectators who like to run around the course and see the action from as many points as possible, the cloverleaf setup would allow them to do that as well. I would also leverage technology to it’s fullest. For example, the race would be webcast for free over the internet and maybe even in Second Life. The sport will never attract a large fan base if we make them stand out in the freezing cold early on a Sunday morning only to see the runners whiz by for a split second. But at night on a fan-friendly course . . . now that’s a whole other type of event.
Thanks Santa. I hope to see you in the mall tomorrow. If not, I’ll definitely catch you at the Santa Scamper 5K. You’re going down this year.
Love,
Matt
Matt Taylor is Time Magazine’s 2006 Person of the Year. He’s also a freelance entrepreneur, well-fed writer, and new media specialist. Christmas is his second favorite holiday, behind only My Birthday. He is the creator of chasingTRADITION.com and chasingKIMBIA.com. His writings have appeared in Peak Running Performance, High School Runner Magazine, and RunningTimes.com. Currently, he’s working on a project about 800-meter running with author Nicholas Sparks, as well as projects for KIMbia Athletics, PUMA, Runner’s World, USATF, and the HDO Group. You can reach him at matt@chasingkimbia.com.